Introduction
Be Generous
Help This Person
Introduce Others
Serve, Don’t Sell
When It’s Hard, Do More
Give Away Good Ideas
Promote Others Online
Kindness First
Be Expert
Use Social Media in a Genuine Manner
Do What You Do Best
Start Small
The Basics Matter
Prove It
Specialize
Be Trustworthy
Don’t Always Trust Your Judgment
Tell the Whole Truth
Be Perfect
Be There in Tough Times
Use Levels of Substance
Respect the Authenticity Condition
Be Clear
Have ONE Point
Minimize the Trivial
Use a Lot More Pictures
Follow The Theory of Seven
Get Feedback, and Use It
Ask for 3 Criticisms
Be Open-Minded
Travel in New Circles
Attack Your Blind Spots
Make Bold Proposals
Point/Counterpoint
Admit It, You’re in Show Business
Be Adaptable
Change the Cover
Rewrite, Rewrite, Rewrite
Use Fear to Your Advantage
Partner
Think (a Bit) Like an Academic
Keep Learning
Be Persistent
Don’t Take No Answer as a No
Exceed Promises
Ask for Referrals
Take Credit
Exhibit Grit
Be Present
Really Listen
Talk Less
Change Your Perspective
Be Ultra-Quiet
Breathe
Get in Front of People
More information
Credits
About the Author
Social media ghostwriting
Help This Person
Every time you encounter another person, think: help this person. It's not altruistic. Nothing else can so quickly supercharge your career and improve the quality of your life. And, yes, being genuinely helpful is the most substantive “self-promotion” possible.
When you walk into Starbucks for a cup of coffee, think help this person about the barista who serves you. Instead of being frustrated that he isn't moving fast enough, see if you can make him smile. Better yet, tell him to keep the change.
When the phone rings on a busy day, don't get frustrated by the interruption. Think help this person while you answer the phone. Doing so will change your demeanor, your thought process, and the entire interaction.
If you have a subordinate who isn't pulling her weight, instead of criticizing her, every time you see her think help this person. Now, this doesn't mean let her slide, or ignore her shortcomings. It means help her either improve her skills or find a position better suited to her strengths. But don't just brush her aside; really help her.
But, wait a minute – I know what some of you are thinking. What about the people who take credit for other people's work? What about the rich and powerful who have gotten that way by crushing others? Doesn't their success prove me wrong?
Not at all. Sure, there are some people who take the exact opposite strategy. But it takes real skill and focus to succeed by being evil, and most of us just don't have the fortitude to pull it off. For those of us with a soul and a heart, the only real choice is to succeed by helping others.
By first thinking help this person, you will change the ways that others perceive you. There is no faster or more effective way to change your interactions and relationships. You will be viewed as a positive, constructive, helpful, and dependable person. People will think you are more perceptive, attentive, and understanding.
That's why this way of thinking is not altruistic; it is selfish, in the best sense of the word. The single best way to help yourself is to always be looking for ways to help other people. Sure, you'll be making the world a better place, and over the course of your life, you will help many thousands of people. But don't do it because you ought to, or because it's the "right" thing to do.